Philips, a key player in healthcare solutions has launched 100 Days of Life-Changing Innovations, a national campaign designed to showcase how Philips is improving lives through meaningful innovations.
The campaign includes 100 individual stories of life changing innovation, submitted by well-known celebrities, journalists and specialists, and is being housed on an interactive hub hosted by The Telegraph. Contributors include Jane Dacre, president of Royal College of Medicine; futurologist Peter Cochrane; Vogue editor Alexandra Shulman; Beth Tweddle, MBE Olympic gymnast; and explorer David de Rothschild.
The 100 Days of Life-Changing Innovations campaign marks the next phase in introducing Philips’ brand positioning, which is rooted in its belief that innovation is only meaningful if it delivers on people's unmet needs and desires. The campaign underlines Philips’ continued focus on creating meaningful innovations in areas which allow people to be healthier, live well and enjoy life. Head of brand, communications and digital at Philips UK and Ireland, Wander Bruijel, commented: “Our partnership with The Telegraph marks the next stage in our journey to show the UK public that we are committed to delivering innovation that matters to people – from making healthcare more affordable and accessible, to improving people’s health and wellbeing through our consumer appliances, to making the world more sustainable through our lighting solutions. Over 100 days we will show readers of The Telegraph and beyond how we are making a difference to peoples’ lives and what we mean when we say ‘innovation and you’.”