The Association of British HealthTech Industries (ABHI) has announced a package of support to help UK companies navigate the complexities of the Chinese market.
ABHI
Launched to support companies wanting to attend the China International Medical Equipment Fair (CMEF) 2024, the support includes visitor packages and in-market access, and has been developed in collaboration with experts from the Department for Business and Trade (DBT) and Dezan Shira & Associates (DSA).
Visitor packages will include full access to the CMEF exhibition and use of ABHI's central support stand. This offers the opportunity for one-on-one sessions with specialist advisors from DBT, as well as serving as a hub for meetings and networking. It has also been confirmed that the UK's Consul General will be visiting the UK Pavilion on Day 1 of the show.
Anyone taking out a visitor package is also invited to join a comprehensive clinic that will aspects such as business intelligence, market access, IP protection, export and registration. The clinic will be held at DSA's Shanghai offices and will provide practical insights into conducting business in China.
In a further bid to share knowledge, a market briefing webinar is being held on 22nd March.
China's evolving demographic landscape, characterised by an ageing population with increased wealth, has led to a surge in demand for healthcare services. The Chinese Government has introduced preferential policies to attract overseas brands to meet these needs. Subsectors with high market potential include IVDs, imaging, wound care, high-value consumables (cardiovascular, orthopaedics, ophthalmology), rehabilitation, and medical robotics.
Michelle Michelucci, head of international at ABHI, said: “Of course, navigating expansive and intricate markets the size of China can be daunting which is why we have worked in collaboration with experts from the Department for Business and Trade and Dezan Shira & Associates to offer UK companies a comprehensive visitor package to CMEF. It aims to demystify market access and equip participants with invaluable insights for successfully navigating the complexities of the Chinese market.”