Evonik’s Performance Materials Segment has launched an international campaign to highlight the advantages of Cyrolite high performance acrylic-based polymers for medical and diagnostic applications.
Maurice Biagini, medical commercial director at Performance Materials, said, “Cyrolite can be sterilised using most common sterilisation methods. In addition, the products are free from Bisphenol A (BPA) and Diethylhexyl Phthalate (DEHP). This aspect is becoming more and more important, not only in medical devices, but also for the general public. For this reason, we want to publicise these and other properties of our products and raise our profile among the key decision makers.”
The campaign is based on a mix of advertising themes, articles in the trade press, and appearances at important trade shows and specialist conferences such as the MD&M West, the world’s largest annual medical technology event, which takes place in North America.
Typical applications that are produced using Cyrolite high performance acrylic-based polymers include disposable medical items, such as IV and catheter accessories, blood/plasma separators, chest drainage sets, and medical filter and device housings. Evonik has also developed customised variants of Cyrolite polymers for special applications in diagnostics.
Siamak Djafarian, head of Moulding Compounds in the Performance Materials Segment, commented, “We have over 40 years of experience producing polymers for medical devices. So, we know that, especially in this industry, getting the technical details right is critical. In this campaign we have decided to show off our product advantages with some humour and emotion to arouse interest in the products.”
Djafarian continued; “In this campaign we have decided to show off our product advantages with some humour and emotion to arouse interest in the products.”
For example, in a hospital scene, a baby in a transparent heated bed gives the thumbs up to the reliable quality of Cyrolite. The five campaign motifs will appear worldwide in the trade press for medicine / medical devices and plastics.