Med-Tech Innovation Expo gets a rebrand

Sister title to MPN, the Med-Tech Innovation Expo brand has received a complete overhaul with a new-look logo, fresh colour palette, enhanced marketing and communications strategy and a brand new website.

Med-Tech Innovation Expo is the UK and Ireland’s leading showcase for medical design and manufacturing technology. Free-to-attend, this exciting event brings together the medical engineering and manufacturing community; more than 200 companies from all areas of the medical device supply chain engaging with 2,500+ visitors across two action-packed days.

This year’s event represents the first with a full 12-month cycle under the new ownership of Rapid Med-Tech Communications (a division of Rapid News Communications Group). Attendees can expect to see more exhibitors, more visitors and more of the cutting-edge technology that keeps the UK and Ireland at the spearhead of global innovation for medical device design and manufacturing.

The Med-Tech Innovation Expo brand has received a complete overhaul with a new-look logo, fresh colour palette, enhanced marketing and communications strategy and a brand-new website.

Launched this week, the new site features modern design, updated navigation and menus for both mobile and desktop as well as a selection of videos created to entertain and inspire. Site content has been completely re-imagined; improving user experience while delivering a clearer message and organic journey for both prospective exhibitors and visitors.

Alongside a multitude of print and digital marketing collateral to be deployed between now and the event in April 2018, the newly launched website acts as a tangible representation of the new owner’s intentions to expand the show further and take it to the next level.

“Following our acquisition of the Med-Tech Innovation brand a year ago, we’ve invested heavily in all areas of the business; from sales and marketing to event operations and data management.” explained Duncan Wood, Rapid News Communications Group CEO “The Med-Tech Innovation Expo site-launch and rebrand is a sign of our commitment to the growth and development of this market-leading event. Visit www.med-techexpo.com to see it in action today!”