Coloplast tops poll for best reputation among patients

Coloplast has come top in a patient reputation survey of 28 leading medical device companies. The findings have come from independent, UK research organisation PatientView, which conducted a survey of 428 patient organizations in 54 countries.

Coloplast is the overall winner for the third year running and ranks number one in three out of six categories. It beat competitor Convatec, St. Jude Medical and Novo Nordisk.

"The best kind of recognition is that coming from patients, so we are extremely happy to see that our effort is noted," says senior vice president, Chronic Care US, Ed Veome.

"We want to create impactful improvements in the lives of people who use our products in the US and this survey indicates that this is appreciated," said Veome.

"We're pursuing a strategy that puts the consumer in the centre. The majority of our users in the US have overcome critical conditions that led them to our products, and we want to help them return to their normal lives. We can only do that by listening to their needs and incorporating them into everything we do.

"We hope to remove some of the ‘patient stigma’ that many live with – for instance by designing products that do not look like hospital equipment but instead look like products you would normally have in your handbag or in the bathroom…like consumer products."