SyBridge announces new brand campaign
SyBridge, a technology driven design and manufacturing company, showcased its new brand campaign and shared the news of another acquisition at MD&M West. Medical Plastics News spoke to Deepak Prakash, VP of marketing for Sybridge, to find out more.
While the company boasts about its medical device capabilities, it wants to expand this more, with an emphasis on life sciences going forward. With this goal in mind, the company announced the acquisition of Cavoform, a company that specialises in moulding for medical devices.
Prakash said: “One of SyBridge’s secrets to success has been having all these acquisitions.
“They've come at a fairly brisk pace, but you know every one of those has brought on some capabilities that speaks to the unique and transformative journey SyBridge is on.”
After acquiring another company – Fast Radius in December – SyBridge was able to take the first step in creating a new brand campaign. The company was a digital manufacturing company and a “very exciting start up” that focused on multifaceted manufacturing capabilities, including 3D printing and CNC machining.
Prakash explained how one of the things Fast Radius did very well was to have a portal where you could upload and analyse your designs. So, whether a wall needed to be changed it could be analysed and then 3D printed once the customer was satisfied.
“We love that capability because we can now put a lot of power in the hands of designers. This new campaign works by just sitting in front of the computer. The client can just upload the part into our portal and have it analysed digitally.
“The client can approach the company and say ‘I have this design - can you test it? Can we manufacture it now?’ All of that can be done through a simple portal. Then if they’re interested and everything looks good, they can have a quick analysis of how much it would cost.”
The campaign was launched on 31st January, but had been in the works for several months beforehand. After successive acquisitions, the company is now able to bring the kind of scale it had set out to do.
Prakash claims the company is transforming the whole industry, bringing not only a digital transformation but also a ‘unique’ single platform to help customers along the journey and put the designer or manufacturer in control.
“You'll see us being a prominent player in this digital transformation journey in this industry,” Prakash said. “Especially given some of our capabilities speaks very nicely to the life sciences marketplace, so you'll see greater push from us putting our name out there.”
The future looks bright for SyBridge as the company position themselves as disruptors in the manufacturing space by bringing in technological capabilities that serve customers along their end-to-end development journey. A key aspect of that will be acquisitions, and SyBridge will continue to look for opportunities that allow for strategic expansion into high value market segments including medical and life sciences.