Chroma Color adds 3D interactive trade show booth to its website

In the past year, due to restrictions on travel and face-to-face meetings, some companies have increased the adoption of new interactive experiences to improve communications with customers. 

Chroma Color's team decided a new 3D interactive trade show booth would be a good addition to the website. The goal is to reach more customers with limited time available or are unable to travel.

This new Chroma Color 3D experience contains all the traditional trade show content and messaging, plus additional unique offerings. Visitors will find it easy to discover essential details about Chroma Color’s patented products, markets, sustainability capabilities, ISO certifications, and more.

This tool now gives the Chroma Color team a new way to discuss its company and products with current and potential customers without typical trade show interruptions and noise. It also eliminates the challenge of making appointments with busy customers and prospects during in-person trade shows.

“In 2020, we had to find new and improved ways to interact with current and prospective customers. Now that everyone has been exposed to new online experiences, we felt this would be a good time to add a 3D experience on our website," states Bishop Beall, VP sales & business development.