Company expands product management with industry experts

Sumitomo (SHI) Demag has defined additional product management experts, each of whom are aligned to future strategic topics. Positioning the company to respond faster to the product strategies of tomorrow as they emerge.

"Now responsible for 75% of Sumitomo (SHI) Demag‘s order intake, the company’s focus remains strongly influenced by the all-electric IntElect series. Yet, product strategy increasingly includes elements that lie outside of the team’s mechanical engineering expertise", notes Dr Thorsten Thümen, senior director of Engineering at Sumitomo (SHI) Demag. He explains: "Industry-specific requirements are integrated and further developed with digital added value. The structured integration of these complex requirements from machine, application, industry, systems and digitisation requires professional product management, which we have now established."

The new team will be integrated into the engineering department under Dr Thümen’s leadership. Ensuring that the entire engineering department is closer to the customer. "This allows for market requirements to be quickly recognised, developed and implemented. Through this, our product management approach factors in the current trends by combining industry-specific sales with product-related developments", explains Dr Thümen. 

Four product managers have been appointed and they are responsible for further advancing the company’s respective product machine series, process technologies and digital solutions. "This approach is about monitoring the life cycles of our products, identifying new market requirements if necessary, implementing the necessary technologies and marketing our solutions accordingly," summarises Peter Gladigau. The plastics technician has been working for Sumitomo (SHI) Demag since 2011 and is responsible for the all-electric IntElect machine series. Under the new structure, Gladigau will also specialise in silicone processing. 

The aim of this restructuring is to respond faster to evolving market needs, customer wishes and industry-specific development trends and to implement these more effectively into the various business areas. In doing so, Sumitomo (SHI) Demag is again setting a new course for the future.