Propel introduces PIM to expand go-to-market success

Propel Software, creator of the product value management (PVM) platform, has announced the addition of product information management (PIM) to its solution.

This enhancement is said to seamlessly deliver accurate, tailored product content to customers across every sales channel. By connecting manufacturing and marketing teams with a continuous, trusted product record, Propel helps capitalise on new product launches sooner and capture new market opportunities faster. 

Propel’s unique PIM offering provides a continuous thread that transforms technical data into compelling customer-facing product content, all on a single platform. Propel offers the only PIM solution enabling dynamic collaboration, synchronised workflows, and data continuity throughout the whole product lifecycle.

Unlike standalone product lifecycle management (PLM), quality management (QMS), and PIM solutions that address siloed business challenges, Propel’s PVM enables collaboration across the whole product. Companies looking to shorten product innovation and go-to-market cycles work in parallel with Propel to create resilient supply chains to ensure product availability and launch products faster.

Propel empowers fast-paced, innovative B2B and B2C companies to quickly create engaging experiences with data, attributes, and digital assets centralised in the product record. Ensuring consumers receive accurate product information every time, across every channeI, Propel helps build customer engagement and boost customer lifetime value. 

“Despite product development technology improvements, teams continue to miss budgets and time-to-market objectives,” said Jim Brown, president, digital innovation research, Tech-Clarity, Inc. “Siloed processes and technology solutions are hindering collaboration between product and commercial teams. As a result, commercial teams lack the product information needed to do their jobs, delaying sales and marketing efforts, forcing serial work processes, and increasing the time needed to launch new products. Propel’s strategy is poised to address these gaps and create efficiencies that drive faster time to market and product profitability.” 

“Our customers require the flexibility to make critical product decisions that drive business growth – PVM with product enrichment provides a single solution to do that,” said Ray Hein, CEO of Propel. “It’s a clear competitive advantage when product and marketing teams work together using a continuous thread to simultaneously create products and engaging content. Streamlining these processes speeds time to market and profit - goals many companies are hoping to achieve in today’s unpredictable business climate.”