Ava Science announces Hong Kong office opening

Ava, the US-based medical technology company focused on innovations in women's reproductive health, has announced it has expanded sales into Asia with the launch of an office in Hong Kong.

In addition, the company has unveiled an improved and updated version of its popular Ava fertility tracker, along with a host of new premium services available to US users, including a one-year pregnancy guarantee and access to one-on-one fertility coaching.

With the addition of Hong Kong, Ava’s international footprint now extends through North America, Europe, and Asia. Launched in the US in July 2016, the bracelet is sold in 33 countries and has helped more than 16,000 women become pregnant.

“We have seen huge demand from women in Asia who have been waiting for a better way to track their cycles, improve their chances of conception and get valuable insights to take control of their health,” said Ava Co-founder Lea von Bidder. “With this Hong Kong launch, we are excited to meet the need here and as a stepping stone to the rest of Asia.”

Ava’s latest improved and updated sensor bracelet features a sleeker strap and redesigned pod optimized for better performance and comfort, along with a silent alarm to wake wearers with a discrete vibration. In addition, the Ava app now includes a newsfeed-style dashboard, allowing Ava to engage directly with its users.

In the US, Ava customers now have a choice of bundled packages available including the option of an e-book filled with information about conceiving and tips about cycle-tracking and access to fertility and pregnancy webinars.  

“We enhanced our bracelet features and introduced these new value-add services -- from science backed, expert information and guidance in e-books and Webinars, to one-on-one fertility coaching -- with the ultimate goal of helping Ava users get pregnant faster,” explained von Bidder.