Brazil celebrates medical device demand at Medica 2016

A domestic demand for health devices has seen the Brazilian health industry increasing investment into innovation and higher quality.

The sector’s consumption has grown by 11.5% over the past six years and the past year consumption was 4% despite the slowdown in country’s economy.

Also contributing to the development of the local health devices industry is the modernisation of hospital infrastructure which has increased the volume of medical tourism to Brazil.

Brazil is also among the top 10 countries with the highest number of plastic surgeons and certified cosmetic medicine specialists in the world, factoring into the international recognition of the country.

“We are living a period of profound transformation, because the growth in demand and changes in the profile of consumption of health devices is driving the sector to mature. We are producing more, with higher quality and lower costs”, said ABIMO (the Brazilian Medical Devices Manufacturers Association) superintendent Paulo Henrique Fraccaro.

ABIMO conducted research among key opinion leaders and clients in target markets which indicated Brazil’s products offer excellent cost-benefits with creative and innovative solutions.

Amongst such solutions are Brazilian dental products and equipment which are considered some of the best in the world. Other exported Brazilian products include neonatal incubators, paediatric heaters, light therapy equipment and electro-surgical equipment.

To represent the health industry 50 Brazilian companies are exhibiting at Medica 2016. The companies are members of the Brazilian Health Devices project run by ABIMO in partnership with the Brazilian Trade and Investment Promotion Agency, Apex-Brasil.