PiR hosted a CEO Breakfast Forum to explore new models for connecting demand and supply in healthcare and clinical research
The event was chaired by Eliot Forster, CEO of Immunocore, at the British Library and investigated the benefits of technology-driven innovation.
The forum examined how recent advances in global electronic connectivity have increased the pressure on businesses across every sector, focussing on the potential implications and opportunities for the healthcare and clinical research markets, according to PiR.
Forster commented: “The prevalence of smart devices means that disruptive new technologies – such as the Uber transportation model – are continuously emerging, driven by consumer demand for ‘instant access’ services.
“The healthcare sector is far from immune to this thinking, and we are now beginning to see novel applications of technology to overcome the traditional limitations in many areas.”
Jonathan Abraham, CEO of Healum, added: “The main reasons these ‘digital’ services are successful is that they are instant, intelligent and standardised, but do we want a ‘fully automated’ model in healthcare? Possibly not.
“Another consideration is where such innovations will come from? We are likely to see major innovations in the not too distant future, but these will almost certainly be pioneered by new suppliers rather than the established healthcare providers.
“Developing a relationship with these new players will provide a unique opportunity for organisations to gain valuable experience and insight into the possibilities of digital healthcare, without further stretching already limited budgets.”