Paxman has launched a patient focused website which guides people through every step of the cold capping process.
Coldcap.com will act as a global patient guide, offering detailed supportive information which will be accessible 24 hours a day / seven days a week from any location in the world. It will provide users with clear information on what scalp cooling is, how the process works and the location of their nearest Paxman treatment centre.
Additionally, users will be guided through the entire process and given crucial information such as hair care advice, and access to frequently asked questions and easy to follow tutorials in order to learn about the best cap sizing, correct cap fitting and how to prepare their hair before treatment.
Website content includes tutorials, videos and blogs, as well as a virtual patient support community via a private Facebook group. This group will help people decide if it’s the right treatment for them and also offer crucial support throughout the scalp cooling process.
The website utilises information Paxman has collected over the past year from surveys, interviews and other methods. Users can also learn about the reason the company began.
Richard Paxman, CEO at Paxman said: “We understand the anxieties and vulnerability of those newly diagnosed women and men and want to lighten this load where we can. We hope that by demystifying the scalp cooling process this will benefit and support everyone involved, whether that be the patient, their surrounding family and caregivers, friends and wider support network. It reinforces our patient centric outlook ensuring that our end users are completely at the heart of everything we do.”