BASF has focused the sustainable solutions of its plastic additives’ portfolio under the new global brand VALERAS.
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VALERAS bundles the company’s longtime experience, innovative solutions, and regulatory support with the aim to increase the sustainability of plastics along the entire polymer value chain. Later this year, the portfolio will expand to include the company’s additive packages for mechanically recycled plastics and their applications.
“The trend towards sustainability has been accelerating, driven by consumer demand and more stringent legislation. Our customers are facing increasing pressure regarding sustainable innovations and challenges of plastics recyclability,” says Dr Thomas Kloster, President, Performance Chemicals, BASF. “With VALERAS, we create new value for plastics by supporting our customers on their sustainability journey with novel solutions and services. VALERAS shows our broader ambition: to establish a platform that covers all our additive solutions that contribute to the sustainability goals of our customers.”
The new brand includes the company's existing plastic additives that bring a significant sustainability value to plastic applications by improving durability, saving energy, reducing emissions, and promoting biodiversity.
The VALERAS portfolio will continuously evolve to support customers from the plastics industry on their sustainability journey. With more than 100 experts and 5 competence centers around the world, BASF Plastic Additives is already working on the development and introduction of new VALERAS offerings for a sustainable future.
New web presence details the benefits of VALERAS
As part of its comprehensive sustainability initiatives, BASF Plastic Additives has also launched a new website www.plasticadditives.basf.com that emphasises its sustainability solutions and services. Visitors will easily find information organised by industries and applications. Proven customer success stories from various industries, as well as relevant product data, give further insights on best practices. In addition, it also showcases new technologies and innovations that can enable customers to make their own businesses more sustainable.