PolyOne Launches Percept Authentication and Counterfeit Protection TechnologiesPercept Authentication Technologies help manufacturers to positively identify genuine products to protect against counterfeit versions.
US polymer manufacturer PolyOne has announced the launch of its new trademarked Percept Authentication Technologies, a full-spectrum portfolio of brand protection solutions. This new suite of technologies draws from covert, overt and forensic techniques, enabling manufacturers to efficiently protect their products from counterfeiting or unauthorised distribution. Percept technologies include formulation and consultative services to assist manufacturers and brand owners in minimising the potential risks and loss of revenue from counterfeits.
John Van Hulle, president of Global Color, Additives and Inks at PolyOne, explains, “Percept technologies are the latest example of our commitment to our solutions-based approach focused on helping customers enhance their brand and grow their business. This highly customisable set of technologies was developed to help our customers protect market share and reduce risk.”
PolyOne provides confidential, expert assistance with technology choice, design, usage, process, product, and specification development. These services help to shorten product development times and maintain quality levels for products that require positive identification. As an added benefit, manufacturers also receive an extra layer of security that helps maintain supply chain integrity.
According to PolyOne, Percept Authentication Technologies provide value by:
- Increasing revenue—protection against lost sales and market share due to counterfeit or gray-goods products;
- Reducing costs—reduction in warranty, product support and liability costs associated with fake products;
- Protecting brand equity—defense against customer complaints or legal actions based on erroneous product identification;
- Protecting consumer welfare—decrease in potential harm to consumers, reduction in unwarranted recall expenses; and
Securing supply chain integrity—support for safe expansion into new geographies.
PolyOne says that the Percept spectrum of technologies can be tailored to a wide variety of polymers, processing conditions and applications in numerous markets. Examples of products that can benefit from authentication include: medical devices; prescription drug packaging; consumer electronics; packaging (for multiple markets); apparel and footwear; aircraft parts; after-market automotive parts; consumer goods; and toys.
This portfolio is commercially available in North America, Europe, and can be made available as part of a global program for manufacturing in Asia.
Medical Plastics News published an exclusive article about PolyOne's Percept Authentication Technologies in the July-August 2013 edition.
PolyOne will be featuring this new technology at K 2013, the world’s largest plastics trade show, in hall 8A, stand J13. K will be held in Düsseldorf, Germany, on October 16-23, 2013.